What type of content do you post on the site?
Is the audience looking for a specific type of information?
Are they looking for promotions, deals, or offers to avail?
The news portal is different from an entertainment site, and online sites for teenagers are different from adults.
Every website is different from the other, so gathering relevant information regarding the project is very important. So, it is vital to get insights so that an aesthetically appealing website is created.